MaverickPR asks Nebraska PRSA members to sponsor a YES backpack

Membership, Opportunities, What's NewNo Comments

MaverickPR, the University of Nebraska at Omaha’s PRSSA chapter is seeking help from Nebraska PRSA to fill 100 backpacks with clothing and hygiene supplies to Youth Emergency Services (YES), a local nonprofit that serves homeless and at-risk youth.

For only $35, PRSA members or their companies can sponsor a backpack in the “Say YES: Give Back with a Pack” drive that runs throughout the month of November.

The UNO’s PRSSA chapter has purchased 100 backpacks through its own fundraising but needs more assistance to fill them with such items as packages of socks and underwear, gloves or mittens, body wash, soap, shampoo, conditioner, toothpaste, tooth brushes and first aid items. Checks should be made out to UNO-PRSSA and mailed in care of
Karen Weber, PRSSA faculty adviser at Room 140, Arts and Sciences Hall, University of Nebraska at Omaha, 6001 Dodge St., Omaha, NE 68182-0112.

For more than 35 years YES has served struggling youth, ages 12 to 21 in Omaha and Council Bluffs, by providing critically needed resources that empower them to become self-sufficient. YES served more than 800 homeless and at-risk youth in 2010-11 alone through shelter and advocacy programs.

Please contact Angela Eastep, PRSSA service director, for more information at aeastep@unomaha.edu.

Shoo the Flu – Bailey Lauerman

Opportunities, Professional Development, Resources, Uncategorized, What's NewNo Comments

Imagine a well-known CEO on a mission to have every child in his community receive a flu shot. For free. In a matter of a month.

Now imagine the community is the populous San Francisco Bay Area, with literally hundreds of thousands of children of all socio-economic class.

So, how do you reach and influence parents to allow their children to receive a free flu shot? And how do you turn them into advocates, spreading the word, so that other parents follow suit? And how do you do it while remaining an anonymous donor?

First things first: find partners with the know-how to make it happen –one that can assist with the logistics of the program, and the other to produce creative, persuasive communication that delivers a credible argument to vaccinate in an approachable and relevant way.

For the logistics part, the donor contacted TotalWellness, a national corporate health and wellness provider, to assist with the implementation of the program. TotalWellness contacted Bailey Lauerman to help spread the word.

To make things even more interesting, Bailey Lauerman had only one week to develop, launch and promote the free flu shot program in a large metropolitan area with an equally large Spanish-speaking population. With no paid advertising and no on-the-ground support.

An area that’s already saturated with messaging in every nook and cranny.

Though it was an unusually tight deadline, Bailey Lauerman had the expertise to develop and execute a killer campaign that reached a fairly large audience through social and PR channels. One that delivered a message of education and entertainment, convincing each and every parent of the benefits of childhood flu vaccinations, while arming them with what they needed to spread the word in a non-preachy way.

In a short amount of time, our very talented and capable team developed:

  • A catchy name, Shoo the Flu, identity, flu characters, stickers and shareable social badges
  • A landing page to serve as the central hub for information that included a map of the Target Pharmacy® locations administering the shots, as well as flu myth busters and frequently asked questions – ShooTheFlu.org
  • Facebook and Google+ pages
  • Partnerships with key public schools and non-profits serving children
  • Information distribution channels through local and state health departments
  • Media buzz by pitching timely pieces as a national influenza story was breaking
  • Stories that caught the attention of influential bloggers, including “mommy bloggers” in both the pro- and anti-vaccine camps
  • Posters that were translated to Spanish in order to reach a wider demographic

Then, on the eve of the launch, the anonymous donor decided to be way less anonymous. We needed a communication strategy to attribute this grand community health gesture to Google CEO Larry Page and his wife, Lucy, through their Page Family Foundation. No problem.

The program launched without a hitch on December 1, 2012.

So how did it do? In the first week, Shoo The Flu was covered by some of the area’s most prominent newspapers and TV stations – San Francisco Chronicle; the local NPR affiliate, KQED-FM; Univision 14 KDTV-TV, a Hispanic-speaking television station.

It reached more than 31,000 Facebook users. Daily Shoo The Flu posts were shared on Google+ and Facebook, including one post shared by Larry Page on Google+.

In just a month, 1,500 flu shots were administered –that’s more than 20 times the normal amount of shots.

The campaign was so successful, the Pages decided to extend the free flu shots for another month.

By the end of the second month, a total of 4,865 shots were administered.

The campaign then went to exceed even more expectations by winning Best Social Media Campaign from Ragan’s 2013 PR Daily Awards, along with two honorable mentions for Best Cause-Related Campaign and Best Community Relations Campaign.

You have to admit, that’s some pretty good shooing of the flu.

PRSA Nebraska Awards $2,000 in Scholarships To Students at Nebraska and South Dakota Universities

Luncheon Presentations, Membership, Professional Development, What's NewNo Comments

PRSA Nebraska, the Nebraska chapter of the Public Relations Society of America (PRSA), is awarding $500 scholarships to four students at Public Relations Student Society of America (PRSSA) chartered affiliate chapters in Nebraska and South Dakota.

The $500 scholarships recipients are:
Kassaundra Hartley, Spalding, Neb., Creighton University
Benjamin Preston, Omaha, Neb., University of Nebraska-Lincoln
Megan Romero, Omaha, Neb., University of Nebraska Omaha
Britni Waller, Lincoln, Neb., University of South Dakota

“We are proud of these talented students who have decided to pursue a career in public relations and communications,” said Kellie Wostrel, APR, president of PRSA Nebraska. “These students have gone above and beyond to demonstrate their commitment to the public relations profession.”

PRSA Nebraska awards $2,000 annually — four $500 scholarships each — to PRSSA students. The students are juniors, seniors or graduate students who attend school full-time and are current members of PRSSA. Students who apply for the scholarship must plan to pursue a career in public relations or communications.  Faculty advisers at each university recommend candidates for approval by the PRSA Nebraska Board of Directors.

“We are fortunate to have strong PRSSA affiliates,” said Wostrel. “The PRSA Nebraska chapter prides itself in engaging our next generation of communicators through professional development and mentoring support. Our PRSSA students have the opportunity to learn more about the profession and network with other Midwest public relations professionals in the field.”

About PRSA Nebraska
PRSA Nebraska is an affiliate of the Public Relations Society of America (PRSA), the nation’s largest community of public relations and communications professionals. More than 185 professionals are members of PRSA Nebraska and represent corporate, agency, nonprofit and government organizations throughout Nebraska. PRSA sets standards of excellence and uphold principles of ethics for the global public relations profession. More information is available at www.prsanebraska.org.

What’s New

Upcoming Events