We also use them for our presentations. Whether it’s a presentation for a local trade or professional organization, or an internal presentation within your company or agency, social media stats are useful “objects” we share, note and remember. I even made a post a few months ago that’s been among my most “popular” this year featuring 16 social media statistics that you may have not heard.
Today, I wanted to share a few more statistics I’ve stumbled on lately in my research and reading. I thought these data points were interesting for various reasons–and, if you’re like me, they may be worth noting for use in future presentations.
- 33% of all Facebook users update on the platform using a mobile device–but just 4% of those use an iPhone and 5% use an Android phone.
Source: Dan Zarrella, HubSpot
- Among mass consumers, 55% said they would consider using Facebook Places while only 6% said they would consider using Foursquare.
- Among early adopters, 90% said they would consider using Facebook Places while only 22% said they would consider using Foursquare.
Source: David Griner, Luckie & Co.
- Location-based sites and services (such as Foursquare and Facebook Places) are familiar to 30% of Americans 12+ and used by 4% of Americans 12+.
- Nearly a quarter of social network users indicated that Facebook is the social site or service that most influences their buying decisions. No other site or service was named by more than 1% of the sample, and 72% indicated that no one social site or service influenced their buying decisions the most.
- Twitter is as familiar to Americans as Facebook (with 92% and 93% familiarity, respectively); however, Twitter usage stands at 8% of Americans 12+.
- Fifty-seven million people read and follow blogs.
- More than 12 million adults currently maintain a blog.
- Approximately 20,000 users contribute more than half all Twitter content, which is .01 percent of total users
Source: Blogging, April 2011, B2B Social Media Guide
- How social networking site use breaks down: 92 percent on Facebook, 29 percent use MySpace, 18 percent use LinkedIn, 13 percent use Twitter
- On Facebook on an average day, 22 percent of users comment on another’s post or status, 20 percent on photos, 26 percent “Like” another’s content
- Nearly twice as many men use LinkedIn (63 percent compared to 37 percent with women). All other social networking sites have significantly more female users than male users
- From 2008 to 2010 the percentage of people using social networking sites fell for 18-22 year-olds by 12% (from 28% in 2008 to 16% in 2010) and for 23-35 year-olds by 8% (from 40% in 2008 to 32% in 2010)
- Meanwhile, social networking usage grew for 36-49 year-olds by 4% (from 22% in 2008 to 26% in 2010) and for 50-65 year-olds by 11% (from 9% in 2008 to 20% in 2010)
Source: Pew Internet and American Life Project, Social networking sites and our lives, June 16, 2011
A version of this story first appeared on Arik Hanson’s blog Communications Conversations.