By Anna Backhaus
Networking is a vital part of public relations. With social media and online platforms connecting with individuals, organizations and events it is easier than ever before. With the change of tide come new questions, new ideas and new ethical responsibilities.
Will Ackerman, PRSA Nebraska Ethics chair and communications director for the Nebraska-Western Iowa Veteran’s Administration, shared the new PRSA Ethics App that can be downloaded from the Play store on androids and the App Store on iPhones. The app features professional values, ethics quiz, posts and case studies.
Instead of the traditional speaker or panel, the format for this luncheon meeting was more interactive. Each table discussed different topics involving best practices in PR provided in a networking packet. One topics of interest was buzz words that get over used in news releases. Kelli Wostrel, APR, PRSA Nebraska president and public relations counsel for Swanson Russell, says her company would have everyone get together say all the words they wanted to say but shouldn’t and then write a news release. Such words include leader, fastest, innovative and revolutionary.
Our group also discussed when it’s appropriate to contact reporters or editors on Twitter and other social media platforms. The majority thought that as long as the person being contacted preferred this method then it isn’t a problem. It’s always courteous to contact others by way that is most convenient to them, so never hesitate to ask.
Another ethical topic that prompted debate was whether or not to write quotations for your organization’s CEOs president or administrator. Davina Leezer, PRSA Nebraska vice president and marketing manager for Mosaic, says she has worked in her position long enough to be able to write in the voice of the person who would be quoted. She always gets the quotes approved before sending the news release. Karen Weber, UNO PRSSA faculty adviser, says, as a former news reporter, she would still prefer quotes that come directly from the source.
Nebraska PRSA also honored four PRSSA members with $500 scholarships. Winners are Kassaundra Hartley, Spalding, Neb. of Creighton University; Benjamin Preston, Omaha, of the University of Nebraska-Lincoln; Megan Romero, Omaha, of the University of Nebraska Omaha; and Britni Waller, Lincoln, Neb., of the University of South Dakota.