By: Kate O’Dell
In a world of instant access and ‘live’ updates, PR professionals cannot ignore the obvious; video is quickly becoming one of the main sources of information for the public.
Pete Soby, director of photography and owner of sobyVision, does not identify himself as a photojournalist, but as a story teller. While writers tell a story with pen and paper, he does it with a video camera and an editing room, he said. Soby, a former videographer for KETV and the Omaha World-Herald, has years of experience shooting, producing and editing video.
Kurt Goetzinger, owner of Omaha Television, started his business producing high-quality videos for companies. He spoke to the group about the growing business of video communications. “It is an exciting time to be in communications,” he says. In 2010, 60 percent of people got their news from TV. Three years ago, 43 percent of people got their news from mobile devices. Since then, with phones getting ‘smarter’ those numbers are continuing to grow.
Equipment has gotten cheaper and producing videos is now within reach. “Online viewership has exceeded television,” says Andrew Rogers, producer at Omaha Television.
“As the saying goes, a picture can say a thousand words, but for most of us PR professionals, our strength lies in words,” says Kellie Wostrel , PRSA Nebraska presiden. “So how do we corporate video into our PR tool kit when we may not be the best photographers?”
Some advice from Soby:
- Shoot video the same as you look at life. Meaning, do not shoot video of only one perspective, static video. While shooting, do not be afraid to scan a room, ‘look’ at different things.
- Keep it steady. While shooting video, you are your tripod. Control your breathing. Find a way to brace yourself. Soby has wrapped himself around a tree in order to ensure he is stable. “You make look goofy, but your shot will look sweet,” he said.
- Pay attention to details when shooting CEOs and spokespersons. Hide the microphone. Basic, but important. CEOs are the face of your company. “Make them feel like a god, make them look like a god,” Soby says.
- Always look for something very visual. Worst video, BOPSA, Bunch of People Standing Around. It doesn’t make impactful video.
“We get to see everything as it happens, it is a front row ticket to life,” Soby says. “Have fun, it is meant to be fun.”